Assignment #2 (an experimental assignment)
Consumer Product Reviews (a form of "community" at e-commerce sites)

1)I chose the Steve Madden Sunnie shoes on Zapppos.
2)I found out the shoes run one size bigger, so buying a size smaller is recommended. Also the shoes are uncomfortable. It would not be a good idea to walk all day in those shoes. From what I read the shoes are uncomfortable because of the stiff leather and the heel part slips off. Some of the user had to buy cushion to made the shoes felt more comfortable.
3)It would make me want to buy the shoes more because knowing what others said about it. Most of the complaints are similar. If I like the shoes a lot, I would definitely buy it. I would try my best to make it comfortable for me to wear.
4)The advantage would be knowing what you are going to get before buying the product. The comments are real because these are real consumers who are commenting on their experience of the product.
5)If the shoes are more difficult to sell, then other consumers can look at other shoes with the possibility of buying it. Zappos.com Offers many types of shoes with reviews. If a consumer is not satisfy with comments from other consumers, they could just look elsewhere on the site to purchase the shoes.
6)I would offer a site like Kencole.com which sells only its own brand of shoes that offer recommedations. It would be nice to know what others thought about the shoes before making a purchase. I don't see it as a determination of whether or not to purchase the shoes. I see it as knowing what you are going to get when buying the shoes.
7)I did check out a couple of websites before purchasing my car. I wanted to know what other consumers thought about the car before I made a purchase. Again these are real people who are commenting on a product with similar complaints. If the complaints are not similar to other complaints, I would try to see why the consumer was unsatisfied with the product.
8)A site should include a review, if it means getting negative reviews. It is just letting the consumer being more aware about the product before they purchase it. I don't think it would hurt the company at all.